{"id":4181,"date":"2020-10-19T18:50:54","date_gmt":"2020-10-19T21:50:54","guid":{"rendered":"https:\/\/dev.clinicadacidade.com.br\/?p=4181"},"modified":"2026-03-26T09:06:36","modified_gmt":"2026-03-26T12:06:36","slug":"os-impactos-do-coronavirus-no-varejo","status":"publish","type":"post","link":"https:\/\/dev.labmidia.com.br\/clinica\/blog\/os-impactos-do-coronavirus-no-varejo\/","title":{"rendered":"Os impactos do Coronav\u00edrus no varejo"},"content":{"rendered":"<p>A <strong>pandemia global COVID-19<\/strong> est\u00e1 tendo um impacto profundo na vida dos consumidores. \u00c0 medida que os bloqueios em todo o pa\u00eds come\u00e7am a ser facilitados, o comportamento do consumidor continua a ser impulsionado por novas circunst\u00e2ncias pessoais, como mudan\u00e7as na renda, tempo livre, valores e prioridades. Do outro lado, os empreendedores est\u00e3o divididos entre os que buscaram uma alternativa em meio \u00e0 crise e aqueles que esperam ela acabar para medir o estrago.<\/p>\n<p>\u201c<em>O varejo sofreu muito na pandemia, no in\u00edcio era tudo muito novo e ningu\u00e9m sabia como reagir. Ent\u00e3o, o primeiro momento a ordem era baixar as portas e pronto. Com o passar dos dias, a necessidade de consumo fez com que houvesse uma luz no fim do t\u00fanel chamado e\u2013commerce. Os grandes varejos come\u00e7aram a se beneficiar do crescimento absurdo deste canal e o m\u00e9dio\/pequeno que nunca imaginavam em se estruturar pra isso, \u00e0s duras penas, saiu da zona de conforto e tamb\u00e9m participou desta onda. Alguns varejos previam que a participa\u00e7\u00e3o do e-commerce chegaria a <strong>45% neste ano<\/strong> (f\u00edsico x site), no entanto, tiveram resultados antecipados nesta pandemia<\/em>\u201d, explica <em>Jamil<\/em>&nbsp;Khalil, diretor de expans\u00e3o da Cl\u00ednica da Cidade.<\/p>\n<p>&nbsp;<\/p>\n<p>O diretor de expans\u00e3o tamb\u00e9m ressaltou que o grande erro dos empreendedores durante a crise foi a estagna\u00e7\u00e3o. A falta de a\u00e7\u00e3o esperando o t\u00e9rmino da pandemia, para depois pensar estrategicamente sobre seu neg\u00f3cio, levou a perda de grandes oportunidades. O segmento de sa\u00fade, por exemplo, teve um alto crescimento e n\u00e3o parou as atividades em nenhum momento, devido \u00e0 sua imprescindibilidade.<\/p>\n<p>&nbsp;<\/p>\n<p>Entretanto, apesar da crise sem precedentes, a <strong>proje\u00e7\u00e3o<\/strong> para o final do ano e <strong>primeiro trimestre de 2021 s\u00e3o bem otimistas<\/strong> e apontam justamente para uma maior consci\u00eancia no comportamento do consumidor.<\/p>\n<p><img decoding=\"async\" class=\"wp-image-4183 aligncenter lazyload\" data-src=\"https:\/\/dev.labmidia.com.br\/clinica\/wp-content\/uploads\/2020\/10\/BLOG-635-x-300-pixels-2-JAMIL-300x142.png\" alt=\"\" width=\"600\" height=\"284\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/284;\"><\/p>\n<p>\u201c<em>Creio que o mercado estar\u00e1 mais maduro tecnologicamente e com um entendimento maior de consumo. O consumidor est\u00e1 mais atento a gastos desnecess\u00e1rios e valoriza muito mais o atendimento, conveni\u00eancia e qualidade de vida<\/em>\u201d, acredita Khalil.<\/p>\n<p>&nbsp;<\/p>\n<p>Ele afirma ainda que a tend\u00eancia de mercado no cen\u00e1rio atual \u00e9 antecipa\u00e7\u00e3o da chegada da tecnologia no varejo brasileiro. A partir disso, segundo Kalil, come\u00e7amos a olhar pra n\u00f3s mesmos valorizando mais a vida. Sendo assim, ele decreta que tudo relacionado \u00e0 tecnologia e servi\u00e7os essenciais ser\u00e3o a nova tend\u00eancia de mercado.<\/p>\n<p><strong><em>&nbsp;<\/em><\/strong><\/p>\n<p><strong><em>&nbsp;<\/em><\/strong>E uma \u00faltima dica preciosa do diretor de expans\u00e3o de uma das mais rent\u00e1veis franquias m\u00e9dicas de sa\u00fade na atualidade, a Cl\u00ednica da Cidade: \u201c<em>busque empresas que continuaram verdadeiras fortalezas e at\u00e9 cresceram mesmo na pandemia e que deram op\u00e7\u00f5es de atender seu clientes com outros recursos al\u00e9m do presencial, suprindo as necessidades essenciais<\/em>\u201d, conclui Jamil Kalil.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A pandemia global COVID-19 est\u00e1 tendo um impacto profundo na vida dos consumidores. \u00c0 medida que os bloqueios em todo o pa\u00eds come\u00e7am a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4184,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[156],"tags":[],"class_list":["post-4181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Os impactos do Coronav\u00edrus no varejo | Cl\u00ednica da Cidade<\/title>\n<meta name=\"description\" content=\"Coronav\u00edrus e a nova realidade s\u00e3o pontos importantes na Cl\u00ednica da Cidade\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Os impactos 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